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5 Quick Ways to Speed Up Your WordPress Website Even If You Are Not A Developer

Speed is Killer. Slow loading websites cause loss of traffic, unhappy visitors, and bad user experience.

So, in this post, I am going to show you five quick ways to improve your website speed and performance without being a coding expert, so you can have better user experience and improve conversion.

Let’s dive right in.

You Don’t Need to Be A Coding Guru …

You might be thinking that you are in deep trouble, you have to be some kind of guru to speed up your WordPress website. Well, I have good news for you.

 

I am going to show you 5 quick ways with step-by-step guidance to speed up your WordPress website without being a technical experts.

How to Check your Website Speed?

First thing first. How are we going to check the speed of our website? There are many online tools available to do just that. Top 3 tools that are more popular and easier to use include:

  1. GTmetrix
  2. Pingdom
  3. Google Page Speed Insights

Every tool has its own set of recommendations and slightly different criteria to measure the speed of a website. It eventually comes down to your personal preference.

 

I prefer GTmetrix because it provides a very clear waterfall view of which resources are loading to display your page and how much time they are taking.

01) Choose a Fast Hosting Server

You can use an online tool like ByteCheck or BitCatcha to check the server response time or Time to First Byte (TTFB).

Step-01: Go to www.bytecheck.com and enter your website address.

bytecheck - Website Speed Test

Step-02: A good hosting server should have a response time of less than 200ms (one fifth of a second). If your website’s TTFB is more than 200ms, then it’s time to change your hosting provider.

Optimal Duration for Time to First Byte

Based on my experience and working with a lot of hosting providers, below are the best shared hosting providers for WordPress websites:

  • NameHero (Shared hosting starting with $3.89/month, easy, fast, reliable, good support)
  • SiteGround (Shared hosting starting with $3.95/month, easy, fast, reliable, good support)
  • Bluehost (Shared hosting starting with $2.95/month, easy, fast, reliable, good support)

These three hosting companies also provide FREE migration so changing the web host should be a breeze.

02) Optimize your Images

A big portion of a web page size consist of images. And from your content, Images are the number one element that slows page load and increases bandwidth use. So, it’s a no-brainer to optimize your images.

You can use a free plugin WP Smush. You can optimize all of your images up to 5MB in size forever (no daily, monthly, or annual caps)

Step-01: Go to your WordPress dashboard, click on Plugins then Add New. Search for WP Smush.

Step-02: Click on Install then Activate.

Step-03: In the dashboard side panel, click on Smush. It will open a quick setup window. Click on Get Started button.

Step-04: Plugin will automatically compress the images.

WP Smush Installation and Setup

03) Lazy Load your Images & Videos

In simple words, Lazy loading images means that if users don't scroll a web page all the way down, images placed at the bottom of the page won't even be loaded. If you are interested in learning more detailed guidance on lazy loading, you can read here.

You can use a free plugin like A3 Lazy Load to optimize your image, videos and iframe loading.

Step-01: Go to your WordPress dashboard, click on Plugins then Add New. Search for A3 Lazy Load.

Step-02: Click on Install then Activate.

Step-03: Click on Settings under the plugin name in the Installed Plugins list in your dashboard.

Step-04: Make sure all the settings shown in below screenshot are ON, leave the rest as they are.

A3 Lazy Load Settings for Images
A3 Lazy Load Settings for Videos and iFrames

04) Leverage Browser Caching

Browser caching stores some of your WordPress website files locally in user’s browser. The main reason why browser caching is important is because it reduces the load on your web server, which ultimately reduces the load time for your users and improves the speed of your WordPress Website.

You can use a free plugin like WP Fastest Cache to leverage browser caching.

Step-01: Go to your WordPress dashboard, click on Plugins then Add New. Search for WP Fastest Cache.

Step-02: Click on Install then Activate.

Step-03: Click on WP Fastest Cache in your WordPress dashboard sidebar. A settings page will be opened.

Step-04: Make sure all the settings shown in below screenshot are ON, leave the rest as they are.

WP Fastest Cache Settings

05) Minify and Combine CSS + JS files

Don’t panic. The heading might look like it is something that only technical experts can do. No doubt, it is quite technical but we are going to use a free plugin called Autoptimize that will do all the hard lifting for us.

Step-01: Go to your WordPress dashboard, click on Plugins then Add New. Search for Autoptimize.

Step-02: Click on Install then Activate.

Step-03: Click on Settings in your WordPress dashboard sidebar, and in the sub-menu click on Autoptimize. A settings page will be opened.

Step-04: Make sure all the settings shown in below screenshot are ON, leave the rest as they are.

Autoptimize Settings for CSS
Autoptimize Settings for JS

What Did You Think?

As you noticed, it is quite easy to apply these quick tricks to speed up your WordPress website. If you still need help with the Speed and Performance Optimization of your WordPress website, you can contact me for thorough performance audit and complete optimization to boost your website performance.

The key take away is that you should not ignore the importance and need for WordPress Speed Optimization, it can lift your website’s traffic, conversion, sales and rankings quite dramatically if done properly.

 

Now I’d like to hear from you; which technique from today’s post are you going to use first?

 

Either way, let me know by leaving a comment below right now.

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